It's Your Life Together. Remember It.
Umoja is decidedly anti-social
You're not here to share with your friends. You don't want to worry about your boss looking over your digital shoulder. This is the space for your private life with your partner.
Umoja focuses on sharing all the personal moments in your journey with your partner. These moments are sometimes silly, sometimes sad; they might be look miniscule to someone else, but to you they are the most cherished.
Your friends are tired of hearing about your cat. Your partner cherishes every minute of it. That's what makes them special.